Innovative Packaging Questions

From paper sleeves to cardboard boxes, cd and dvd packaging comes in all shapes and sizes. Developers can choose from paper and bright packaging, cardboard and metal packaging, paper cd sleeve, wooden, plastic or small packaging. Anyone should be able to find dvd and cd packaging in a wide variety of patterns, sizes, and designs. Are some types of software packaging harder to deliver? Do stores want a certain size package? Do people look at one type of package more than others?

Your team must anwer many questions before starting a box design task.

Does it have to be auto packed?
Does it have to be put through the mail?
Will the package hold a fragile object?

Work on a few more and answer them to get you closer to a specification for the package.

You should know all about your precious customer, and the distribution channel, prior to deciding on a package design. Think about all of these matters:

The customer is king. Discover the attributes that appeal to the customers you are targeting. Kids like bright and shiny and the over fifty set might be mroe interested in issues like the size of print on the package. Find a way to please all customer in your targeted demographics.

Keep up with trends. Creative new products have the advantage in the marketing world and so do new packaging styles.

Security in packaging is becoming increasingly important. Talk to your distributor and retail outlet to see find out the latest trends.

Wal-Mart, and other big box stores, have very specific packaging policies ranging from box size to hanger requirements.

If you do business with the Wal-Mart's of the world, make sure you understand their requirements. Discuss your packaging and display specifics with the people in the know and follow their rules.

With a myriad of available choices for packaging cd and dvd merchandise, you won't go wrong when you keep the customer, the shop, and the distribution, in mind at every point of the design.