Variable Data Printing

CHATTANOOGA , TN., October 18, 2004 – Jones Printing has installed the first Xerox iGen3 Digital Production Press in Tennessee to expand its business into new, revenue-generating markets.

“Rapid advances in technology have established digital printing as a complementary solution to our traditional printing services,” said Wendell Burns , president of Jones Printing. “We see an accelerated trend toward one-to-one direct mail marketing, and the iGen3 gives us the ability to help our customers lower their costs through personalized, database-driven applications. By printing variable text and images anywhere on the page, the effectiveness of printed pieces will boost response rates.”